Is Journal of Services Marketing a good journal? - (JSM) The Journal of Services Marketing (JSM) has been a leader in services marketing thought and cutting-edge research for thirty years. Published articles address a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries. JSM articles are conceptually rich, empirically rigorous and each contain a section that highlights implications for practice. We now live in a world where we have access to global markets at the click of a button, and where more...
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