Journal of Interactive Marketing Impact Factor, Indexing, Ranking

Journal of Interactive Marketing (JIM) is a scholarly journal dedicated to publishing research in the field of Business Management and Accounting. SAGE is the publisher of this esteemed journal. The P-ISSN assigned to Journal of Interactive Marketing is 1094-9968 and its abbreviated form is J Interact Market.

The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.

A partial list of topics suitable for publication in the journal might include, but not be limited to:

• Big data analytics
• Multichannel and online retail strategy
• Online advertising
• Web Analytics
• Browsing and buying behavior
• E-service and self-service technology
• Customer relationship management
• Strategic use of IT
• Social media marketing
• Social media monitoring
• Social network analysis
• Mobile marketing
• Search engine marketing
• Influence/viral marketing
• User-generated content
• Privacy, trust and ethical issues
• Dynamic pricing
• Recommendation systems
• Interactive B2B marketing
• Customer journey analysis and marketing
• Microtargeting
• Targeted advertising and promotions
• Content customization
• Content marketing
• Customer engagement
• Ratings/reviews
• Online customer behavior
• Text analytics of online content (both user and brand generated)
• Crowdsourcing
• Marketing analytics

Journal of Interactive Marketing Abbreviation : ISO Journal abbreviation refers to the shortened form or acronym used to represent the full title of a scholarly journal. The ISO4 Abbreviation of Journal of Interactive Marketing Journal is J Interact Market.

The Ranking of Journal of Interactive Marketing in 2026 is 365. Ranking systems aim to provide an indication of a journal's quality, influence, and prestige within a specific field or discipline.

The Impact Factor of Journal of Interactive Marketing in 2026 is 11.8. it is all calculated by Clarivate, which means how many times a particular citation has been published in the past two years.

List of All Journal Impact Factors

The SCImago of Journal of Interactive Marketing in 2026 is 4.092. It is measured by the number of citations which are made by the particular journals, and the journal from where the citations arrived from.

The Acceptance Rate of Journal of Interactive Marketing in 2026 is 5.3%. It is a measure that provides insight into the selectivity and competitiveness of a journal's editorial process.

The H-Index of Journal of Interactive Marketing in 2026 is 120. The H-index is calculated on how many times a particular author is cited and the number of published papers that a particular author has.

The Quartile of Journal of Interactive Marketing is Q1. A quartile has three points, which are the upper quartile, median, and lower quartile. The main motive of the quartile is to calculate the interquartile range, that resembles the changes across the median.

The Journal of Interactive Marketing is indexed in (Indexing details)

• 1. Web of Science
• 2. UGC
• 3. Scopus
• 4. Google Scholar

Indexing services aim to make it easier for researchers, scholars, and readers to discover and access articles from various journals within a specific field or discipline.

The Editor-in-chief of Journal of Interactive Marketing is Sonja Gensler

Journal of Interactive Marketing Processing/Submission Fee : Article submission/Processing fees (APC), also known as manuscript Publication fees or processing fees (APC), are charged by journals to authors for submitting/publishing their research papers/article.

The APC/Submission (Publication) Fee of Journal of Interactive Marketing is 3500 USD, 2565 GBP

Journal of Interactive Marketing Call for paper : Journal of Interactive Marketing invites original research contributions for consideration of publication in Journal of Interactive Marketing journal.

Journal seeking submissions in the broad areas of Business Management and Accounting that align with journal's focus on Business Management and Accounting.

for details about call for paper please visit to the official website of the journal to check the details about call for papers.

Publishing in Journal of Interactive Marketing involves the following steps:

• Research: Conduct high-quality, impactful research in the field of Business Management and Accounting.
• Familiarize Yourself: Read and understand the aims and scope of Journal of Interactive Marketing to ensure your work aligns with their focus.
• Manuscript Preparation: Prepare your manuscript according to the Journal of Interactive Marketing guidelines, including formatting, length, and referencing style.
• Submission: Submit your manuscript through the journal's online submission system.

• Journal Website
• PubMed
• Scopus
• SCImago